DashThis vs AgencyAnalytics vs Adholics: the pricing math
Jay Leong · 2026-06-22 · 7 min read
Most tool comparisons argue about features. This one's about arithmetic, because that's what actually bites. Two reporting tools can show the same chart from the same Google Ads account, and one of them quietly costs you triple at thirty clients. The difference isn't the chart. It's the unit they put on the meter.
Short version: DashThis bills roughly per dashboard, AgencyAnalytics bills per client campaign, and Adholics bills flat per workspace. If your dashboard count and client count are both small, DashThis or AgencyAnalytics' entry tier is cheapest. The moment either number starts climbing, the per-unit meters compound — and a flat model wins. Pick by counting the thing each one charges for.
All three prices below are directional and from public pages at writing — every vendor changes them, so confirm before you sign. The model matters more than the exact number anyway.
The three billing units, side by side
| DashThis | AgencyAnalytics | Adholics | |
|---|---|---|---|
| What you pay per | Dashboard | Client campaign | Workspace (flat) |
| Entry plan (directional) | ~$44–49/mo, ~3 dashboards | ~$59/mo, 5 clients | ~$99/mo |
| Mid plan (directional) | ~$149/mo, ~10 dashboards | ~$179/mo, 10 clients | flat |
| Overage charge | Jump to the next dashboard tier | ~$12–24 per extra client | None — bring as many as you want |
| Users / integrations | Unlimited (2026 change) | Plan-dependent | Unlimited seats |
| White-label | Yes | Yes | Yes — per-client subdomain + isolation |
| Connector breadth | Mature, wide | Mature, wide | Newer, shorter list (Sheets live; ad platforms rolling in) |
Read that "What you pay per" row twice. It's the whole post. Everything else is detail.
DashThis: you pay per dashboard
DashThis has long charged by dashboard count, and that's the cleanest mental model of the three — you know exactly what bumps the bill. Their entry tier runs around $44–49/mo for roughly three dashboards, stepping up to a Professional tier near $149/mo for about ten. In early 2026 they shifted toward a source-based structure with unlimited users, integrations, and data sources baked in, so the live question really is just: how many dashboards do you need?
Here's where it sneaks up on you. One dashboard per client sounds tidy until a client wants PPC and SEO split into two views, or you take on a second brand under the same account. Now one client is two or three dashboards. At ten clients you're not on the ten-dashboard tier — you're past it, eyeing the next step up. The meter doesn't track clients; it tracks views, and busy agencies sprout views.
DashThis is genuinely good and dead simple if your dashboard count is low and stable. It's the wrong bet if you're the kind of agency that makes a fresh dashboard every time a client asks a new question.
AgencyAnalytics: you pay per client
AgencyAnalytics ties price to client campaigns, not dashboards. The tiers come with an included client count and charge for overflow: Freelancer around $59/mo for 5 clients, Agency near $179/mo for 10, Agency Pro around $349/mo for 15 — with each extra client beyond the allowance running roughly $12 to $24 depending on tier. Build five dashboards for one client and you still pay for one client. For agencies whose work is broad per account, that's a friendlier shape than per-dashboard.
But the meter still ticks, just on a different axis. Your client roster is the exact number you're trying to grow, so the bill grows in lockstep with the win. That's fine at ten. At sixty it's a line item you start defending in your own P&L. I wrote more about where that curve bends in AgencyAnalytics alternatives: an honest shortlist for 2026 — the short of it is to price it at next year's roster, not this month's.
AgencyAnalytics is the safe, mature default and nobody will second-guess you for buying it. Just run the math at the client count you're planning for, not the one you have.
Adholics: you pay per workspace, flat
This is the one we make, so weigh the next bit accordingly.
We bet the unit that matters is the workspace, not the dashboard or the client-on-a-meter. A flat per-workspace price (directionally from ~$99/mo) gets you unlimited seats, a branded subdomain per client, isolated per-tenant data, a live dashboard each client can open whenever, and scheduled reports with an AI-written narrative on top. Adding a client doesn't add a meter. Splitting a client into PPC and SEO views doesn't add a meter. The bill is the bill.
The honest catch: we're newer, and our connector list is shorter than either veteran above. Google Sheets is live today and the major ad platforms are rolling in — but if you need a long tail of niche sources on day one, the two incumbents have years of integration breadth we don't yet. A flat price is only a saving if the tool actually connects to your stack. Check that first.
A worked example: 30 clients, two views each
Numbers make the meters obvious, so picture a real-ish agency: 30 clients, and most want two views — say a paid-media dashboard and an SEO one. That's about 60 dashboards and 30 client accounts. Watch what each unit does (directional, do your own math at current prices):
- DashThis (per dashboard): 60 dashboards lands you well above the mid tiers and into their top plan — the per-dashboard count is the thing that exploded, and two views per client doubled it.
- AgencyAnalytics (per client): 30 clients is 15 past the Agency Pro allowance, so it's the ~$349/mo base plus roughly 15 client overages at ~$24 each — the dashboards-per-client didn't matter, but the head count did.
- Adholics (flat per workspace): 60 dashboards across 30 clients is the same flat bill as 6 dashboards across 3 clients. The number that grew — your roster — isn't on the meter.
The point isn't that one number is always smallest; it's that which lever you pulled to grow decides who's cheapest. Grew by adding views? Per-dashboard hurts. Grew by adding clients? Per-client hurts. Grew by both? Flat is the hedge.
So which is cheapest for you?
Don't trial all three and drown. Count two numbers — your dashboards and your clients — and let them decide.
- Few dashboards, few clients, want dead-simple: DashThis. The per-dashboard model is the easiest to predict and the cheapest when the count stays low.
- Broad work per client, roster under ~15, want maturity: AgencyAnalytics. You pay per client, so heavy dashboards per account don't punish you, and the connector breadth is there today.
- Growing roster, multiple views per client, want the bill to stop tracking your growth: Adholics. Flat per workspace means scale doesn't compound the invoice — as long as our connectors cover your channels.
A quick gut check: if you sketched your next twelve months and the scary number is dashboards, lean DashThis-or-flat. If the scary number is clients, a per-client meter is the thing that'll hurt, and flat is the hedge. If neither number moves much, buy whatever's cheapest today and stop overthinking it.
Bottom line
Per-dashboard (DashThis) is cheapest when your dashboard count is low and steady. Per-client (AgencyAnalytics) is cheapest when you run broad work for a modest, stable roster. Flat per-workspace (Adholics) wins when either number climbs — because the one thing a flat price can't do is grow with the success you're working toward. Match the billing unit to the number you expect to scale, confirm current pricing on each vendor's page, and check that your channels are actually supported before the discount tempts you.
If the flat model fits how you're growing, start a free Adholics trial — no card, full features. Still deciding between the incumbents on more than price? AgencyAnalytics vs Whatagraph vs Adholics walks the feature-and-fit side of the same decision.